Cash & Rocket
Driving Change in Style
Brand, Digital, Product, Experience
Cash & Rocket is one of the most compelling philanthropic networks in the world — 80 women, 40 red sports cars, four cities, and a singular mission: to drive real change for women everywhere. Our challenge was to give that force a visual identity and digital presence worthy of what it represents.
Web Design & Branding
Speed, elegance, and a point of view
Cash & Rocket occupies a rare space: equal parts luxury and activism. The visual identity we built holds that tension deliberately. A typographic system rooted in sharp contrast — editorial weight above, open air below — that moves with the confidence of the women it represents.
The website was designed as a platform for belief, not just a brochure. Bold full-bleed imagery, a restrained colour palette anchored in Cash & Rocket red, and a content architecture that leads with impact before invitation.
Driving Change in Style
Empowering Women to Empower Others
Itinerary, Journey & Merch Design
Every mile, considered
The Car Tour is a four-day physical journey through culture, landscape, and purpose. We designed the full suite of printed and digital collateral that travels with it — from pre-tour itinerary booklets to city-by-city journey guides that read like despatches from somewhere worth going.
Merchandise was treated with the same seriousness as the brand itself. Each piece is an artefact of membership: something a driver would keep long after the finish line. We treated every touchpoint as though it would be remembered — because for the women who drive it, it is.
Itinerary, Journey & Merch Design
A network built for what happens next
After the tour ends, the Cash & Rocket Collective continues. We designed and built a members-only networking application to sustain and deepen the connections formed across four days on the road — and to extend them across 2,800 members worldwide.
The app is structured around trust and intentionality. Members discover and connect through shared values, industries, and causes rather than passive scrolling. An event feed, direct messaging, and a curated resource layer keep the community active between tours.
