Cash & Rocket
Driving Change in Style
Brand, Digital, Product, Experience
Cash & Rocket is one of the most compelling philanthropic networks in the world — 80 women, 40 red sports cars, four cities, and a singular mission: to drive real change for women everywhere. Our challenge was to give that force a visual identity and digital presence worthy of what it represents.
Itinerary, Journey & Merch Design
Every mile, considered
The Car Tour is a four-day physical journey through culture, landscape, and purpose. We designed the full suite of printed and digital collateral that travels with it — from pre-tour itinerary booklets to city-by-city journey guides that read like despatches from somewhere worth going.
Merchandise was treated with the same seriousness as the brand itself. Each piece is an artefact of membership: something a driver would keep long after the finish line. We treated every touchpoint as though it would be remembered — because for the women who drive it, it is.
Itinerary, Journey & Merch Design
Every mile, considered
The Car Tour is a four-day physical journey through culture, landscape, and purpose. We designed the full suite of printed and digital collateral that travels with it — from pre-tour itinerary booklets to city-by-city journey guides that read like despatches from somewhere worth going.
Merchandise was treated with the same seriousness as the brand itself. Each piece is an artefact of membership: something a driver would keep long after the finish line. We treated every touchpoint as though it would be remembered — because for the women who drive it, it is.
