"A New Era in Luxury Golfwear" is how Club Varden defines its commitment to performance, elegance, and innovation.

"A New Era in Luxury Golfwear" is how Club Varden defines its commitment to performance, elegance, and innovation.

Club Varden was founded with a vision to redefine luxury golfwear, blending performance, craftsmanship, and timeless elegance. Designed for those who demand both style and functionality on the course, the brand brings a modern approach to golf apparel, combining premium materials, precision tailoring, and technical innovation.

Club Varden was founded with a vision to redefine luxury golfwear, blending performance, craftsmanship, and timeless elegance. Designed for those who demand both style and functionality on the course, the brand brings a modern approach to golf apparel, combining premium materials, precision tailoring, and technical innovation.

Project Highlights & Deliverable's

Project Highlights & Deliverable's

Club Varden’s bold identity merged luxury, performance, and exclusivity. Premium clothing designs, a refined e-commerce experience, and strategic marketing positioned the brand at the intersection of high-end fashion and elite sports culture.

Club Varden’s bold identity merged luxury, performance, and exclusivity. Premium clothing designs, a refined e-commerce experience, and strategic marketing positioned the brand at the intersection of high-end fashion and elite sports culture.

Brand Identity & Creative Direction

Brand Identity & Creative Direction

Club Varden blends luxury and performance into a bold, refined aesthetic. Rooted in sophistication and exclusivity, its identity draws from classic sporting heritage while embracing modern design.

Club Varden blends luxury and performance into a bold, refined aesthetic. Rooted in sophistication and exclusivity, its identity draws from classic sporting heritage while embracing modern design.

Product Design

Product Design

Club Varden’s product design embodies precision, luxury, and functionality. Each piece is crafted with premium materials, blending classic sporting heritage with modern performance. Meticulous tailoring, refined details, and innovative fabrics ensure both style and functionality, elevating sportswear to a new standard of sophistication.

Club Varden’s product design embodies precision, luxury, and functionality. Each piece is crafted with premium materials, blending classic sporting heritage with modern performance. Meticulous tailoring, refined details, and innovative fabrics ensure both style and functionality, elevating sportswear to a new standard of sophistication.

E-Commerce Experience

E-Commerce Experience

Club Varden’s e-commerce experience is designed for seamless luxury, offering an intuitive, high-end shopping journey. Strategic marketing amplifies exclusivity, blending digital storytelling, premium visuals, and targeted campaigns to engage a discerning audience.

Club Varden’s e-commerce experience is designed for seamless luxury, offering an intuitive, high-end shopping journey. Strategic marketing amplifies exclusivity, blending digital storytelling, premium visuals, and targeted campaigns to engage a discerning audience.

Mobile & Desktop Wireframes

Mobile & Desktop Wireframes

On mobile, the streamlined interface ensures effortless browsing through collections, product pages, and lifestyle content, delivering a high-end, on-the-go experience. The desktop layout expands this vision with a structured grid system, rich product showcases, and editorial storytelling, reinforcing exclusivity and craftsmanship.

On mobile, the streamlined interface ensures effortless browsing through collections, product pages, and lifestyle content, delivering a high-end, on-the-go experience. The desktop layout expands this vision with a structured grid system, rich product showcases, and editorial storytelling, reinforcing exclusivity and craftsmanship.

Marketing Strategy

Marketing Strategy

Club Varden’s Instagram strategy is designed to blend luxury, exclusivity, and performance-driven storytelling, creating a highly curated brand presence that resonates with modern athletes and style connoisseurs.

Club Varden’s Instagram strategy is designed to blend luxury, exclusivity, and performance-driven storytelling, creating a highly curated brand presence that resonates with modern athletes and style connoisseurs.