Our initial discovery session brought together the founder of Vendeego and an angel investor with deep experience in early-stage ventures. The conversation centred on inefficiencies within the fashion manufacturing industry; the missed connections between what factories produce and what buyers actually see. The turning point came from a single email the founder received from a buying director at an established UK retailer asking

“What hats do you have in stock?”

That simple question revealed a larger truth. The industry lacked a centralised space where buyers could view real-time inventory and communicate directly with suppliers. From that moment, our focus shifted — from solving a process to reimagining the platform that connects the two sides of fashion’s global supply chain.